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What Is A Blog?

If you think of a blog as a kind of internet diary, you underestimate the scope and value of having one on a professional level.

Bloggers have become an essential part of social media and digital marketing. Anyone who wants to acquire new customers online. You want to build trust with their loved ones and should start a blog, regardless of whether they are freelancers, companies, artists or lifestyle influencers.

Blogs: definition and origin

Blogs are digital books that feature content on specific or general topics regularly for a community of readers. Usually, a person called a blogger is the one who runs a website or a blogging platform. However, blogs are also run by a team of authors and articles published by different bloggers.

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The name “blog” goes back to the weblog, and Peter Merholz found the word “we-blog”. Like so much else in the world of the internet. Weblogs have their origins at the CERN nuclear research centre in Geneva.

Although, at that time, blogs and weblogs did not have much use, Tim Berners-Lee. The inventor of the web and the HTTP protocol. Created the first website on August 6, 1991. Connected users from all over the world thanks to the first web client and server. She was laying the groundwork for blogging.

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Knowing what was the first blog on the web is as complex as answering the question of who wrote the first diary through websites on the global computer network. It was possible for the first time to publish, share, and connect internet resources—new scientific publications and links- in the simplest way.

Justin Hall is a pioneering blogger with his electronic diary called Justin’s Links from Underground. He shared his day-to-day online and, at the same time, offered a perspective on the growing online world. What is known is that the first internet newspaper was published in the mid-90s.

How does a blog work?

A blog does not have to be developed logically. Like a diary or book, a blog is structured. That is, bloggers, post new articles regularly. And content before a post is scrolled down or kept in folders divided by months. However, it is unnecessary to arrange the blog articles in order: unlike in a book.

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For this reason, blogs are similar to digital current affairs magazines, but at the same time. They differ in their specialisation in topics—their style, and that they are generally written in the first person.

The contents of the blogs are varied and deal with topics such as:

  • Fashion, lifestyle and celebrities
  • Culture (literature, cinema, videogames, music, etc.)
  • Cooking
  • Science and Technology
  • Tips, tutorials and guides on various topics
  • Sport and health
  • Politics, religion and spirituality

Personal and business blogs can be subdivided by topics, subjects, and reader interests. At the same time, personal blogs are the product of private bloggers and target a diverse group of readers. Corporate blogs target a specific niche of readers and customers related to your business model and your products and services.

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Either way, the essential function of a blog is to create a personal link between bloggers and their readers or potential customers, unlike paid journalistic publications. Free blogs are more flexible and accessible, offering a more prominent link.

The interconnection occurs through hyperlinks and trackback links (automatic backlinks), which link blogs with similar topics to increase reach.

The blogosphere: just for bloggers?

As of 2020, there were an estimated 500 million blogs worldwide with more than two billion annual articles. So bloggers make up a world of their own on the internet. Suppose it is true that it is difficult to consider the set of blogs as a homogeneous community. They are grouped under the name of the blogosphere.

Businesses that include social media promotion and blog content in their marketing strategies. They can often increase your reach and the trust of your customers. In addition to personal blogs, the blogosphere is also home to B2C (business-to-individual) blogs and B2B (business-to-business) blogs.

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Above all, blogs focus on specific topics, and audiences have the potential to reach a large community and gain a loyal readership. Bloggers can become part of an existing community through original quality content or create their community.

It is also not always easy to differentiate between non-profit and commercial blogs and, therefore, between personal and business blogs: through advertisements or product listings. Personal blogs can make a lot of money, and business blogs can refer directly or indirectly to their services and products.

The blogosphere is undoubtedly a digital ecosystem of great diversity.

What types of blogs are there?

In addition to the definition of a blog, you may be interested in knowing the different types. There are as many themes. However, some types of blogs stand out for their popularity.

Types of popular personal blogs

  • Fashion and lifestyle blogs
  • cooking blog
  • travel blog
  • Tutorial blogs (on topics such as software development, fashion, crafts, crafts, decoration or education)
  • pet blog
  • Cultural blogs (on literature, music, cinema or series)
  • political blogs
  • fitness blog
  • video game blogs

Popular business/corporate blog types

  • Scientific blogs (creation of a knowledge network)
  • Service blogs (information on the provision of services and products)
  • Campaign blogs (temporary blogs for marketing campaigns)
  • Thematic blogs (blogs on specialised topics of specific professions)
  • Product blogs (brands and products as the central theme of the blog posts)
  • Crisis blogs (crisis communication between companies and clients)
  • News blog (news agency blogs on general or specific topics)

Where can you create a blog?

Before you start blogging and think about design, content, and style, you need to decide where you want to post your blog. With the number of bloggers, the number of platforms to create a blog also grows.

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Thanks to the ease of use of content management systems (CMS) or blog software and so-called blog hosting platforms. You have flexible tools, software templates, and modules to create a blog in minutes.

This is the most crucial decision you have to make in the first place: do you opt for self-hosting or hosting service?

Blog with hosting service

Web hosting platforms for blogs provide blog modules and tools with which the user can create a blog. The blogs and the corresponding software work through the server of the hosting platform. Therefore, data management and web hosting are the responsibility of the provider.

Although the blog modules are free, users usually have to pay a monthly or annual fee for hosting and a single domain name. Also, bloggers cannot generate profit on free blogs and can only prevent advertising triggered by hosting by going to the premium version.

But many providers offer free or very cheap offers with quite limited functions that you can extend with a payment.

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The most popular blog hosts and CMS platforms compared to free and premium package options are:

  • Joomla!
  • Shopify
  • Drupal
  • square space
  • Wix
  • Bitrix
  • Blogger
  • Magento

self-hosted blog

Who opts for a self-hosted blog controls and manages a web server. A paid domain and self-hosting independently through a content management system. However, the self-hosting variant involves more work.

The advantage is that the blog belongs to you, and you have more control when it comes to the personal structuring of the blog.

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The blogger himself must take care of buying or renting the hosting server and domain, and you must install the blogging software on the hosting server. Everything else depends on your knowledge of software and programming.

The most popular and successful self-hosted blog software is WordPress. provides free and handy website and blog creation software with which users can set up a website according to their needs. While offers a hosting/domain service and paid modules.

The first five steps to creating a blog

Once you have chosen the hosting platform and a representative domain name and have purchased a hosting, it is time to make decisions:

  • What design will my blog have?
  • What catchy name can I give it?
  • How often will I share posts?
  • Do I want to share only text or also images and videos?
  • What is going to be the central theme?

Step 1: Find your niche.

It doesn’t matter if it’s a personal or business blog: find and analyse a niche and a distinctive theme that you want to write about if a blog differs from the others due to the originality and value of its topics and texts. Then it draws attention and stands out.

What answers or information is your target audience looking for? What problems would you like to solve, and what answers to offer? Which interests do you want to cover?

Step 2: A blog requires personality

Only with the presentation and arrangement of information through a good choice of font style, colour range and text writing can you attract new readers and please your followers. Use a catchy name, a fresh writing style and an aesthetic design. And you will give your blog an unmistakable personality.

Step 3: Plan your posts

You must think ahead and plan your blog posts. Stock up on feeds to refer back to content periodically and avoid significant interruptions. In the blogosphere, it is not only about the quality of the content. But the regularity of the content also counts a lot.

Step 4: Interconnect your blog

Your blog can be highly original and unique. But if you fail to attract readers, it will be suspended in a vacuum. Make use of social networks and connect.

There are no boundaries between Instagram, blogs, vlogs, TikTok, Facebook, Twitter, and many other social platforms. Many bloggers run a linked Instagram account alongside their blog or collaborate with other bloggers and networks.

Above all, use links, pingbacks and trackbacks to get attention, build a community and stimulate digital word of mouth.

Step 5: Earn their trust

To make your readers a loyal audience, you need a blog that consistently and systematically delivers quality. Please answer the questions of your readers and give solutions to their problems. And do not stray from the theme of the blog. Surprises are pleasing, but a reliable and consistent blog where readers know what to expect wins points.

blog vs website

The main difference between a blog and a website is the interaction with page visitors. The design of a website and its menu structure are static. Although the content is also updated, it does not regularly make new content available and is somewhat representative.

In contrast, blogs are characterised by interaction with users through features such as articles: hyperlinks and permalinks, comment columns, and news and RSS feed. In addition, they focus on the social and personal components of their content.

Over time, especially companies have recognised the advantages of having a blog. Many business websites have integrated blogs to represent the company’s profile and interact with readers and customers.